Despite the abundance of diet plans, books, gyms, etc. in the marketplace, at least 95% (and there are higher estimates) of dieters fail to lose weight and keep it off long term. These reports usually define “long term” as three or five years which is fine if you believe you are in that 5% or less who succeed and you are planning to live less than five more years, but if you are planning on living longer, you may want to redefine “long term”. There are one very good reason so many fails:

Hunger wins!

A simple observation will illustrate this point. No animal, in its natural environment, will go hungry when food is available. Yet animals in their natural environments do not become obese or develop diet-related chronic diseases.

Why would it be necessary for humans (the most highly evolved species on the planet) to go hungry when food is available to be healthy? The only logical conclusion to be made from this observation is that resisting hunger is not natural and should not be necessary!

Since the Fat Facts plan only limits what you eat, not how much you eat, hunger is never a problem!

The simple fact is that almost all diets rely on creating a calorie deficit, some variation of “Eat Less, Move More”. This is no great secret waiting to be discovered, it has been the driving force in diet advice since the idea of dieting first came to be. It is easy to understand why, it makes perfect sense, but there is one big problem, it is not how our bodies work.

Anyone that has been on any restricted-calorie diet for more than a few weeks will also recognize another problem with limiting calorie intake. Your body adapts. Your body slows the metabolism and conserves energy where it can and learns to function with less. That is why your weight loss that seemed so promising in the first few weeks quickly slows dramatically.

One way your body can conserve energy when faced with a shortage is by sending signals to rest which makes adding an exercise component to your strategy all the more difficult. If you have found yourself feeling generally tired and growing hungrier while your results diminish or reverse, this is why. The misunderstanding of how and why someone becomes overweight combined with the flawed advice to eat less tends to insure long-term failure.

The true cause of obesity and the related chronic diseases has little to do with how much we eat and has everything to do with what we eat. The root cause of obesity is hormonal, not caloric. When you eat the foods that nourish your body while eliminating the hormone imbalances, you eliminate hunger as an obstacle by working in harmony with nature.

Controlling cravings begins with eliminating hunger

There is yet another significant obstacle in the way of long-term weight loss success, cravings. Cravings are part of the hunger signal and without the hunger signal, there are no cravings. Now you may be thinking, “I have cravings right after a big meal, it can’t be hunger”, which also seems perfectly logical, but is also wrong. There is only one reason your body craves any food and that is because it senses a need. Your hormone imbalance does not allow easy or complete access to the energy from that big meal, so your body seeks the easy solution which is to eat more.

Many diets will preach the gospel of “All things in moderation”. This seems to make perfect sense as well but is also severely flawed. Many of the foods that contribute to obesity, while not really addictive in a physical sense, do have a psychoactive quality that makes us want more of them. Remember the old potato chip commercial with the tagline, “Nobody can eat just one”? It turns out this line is mostly true and there is a reason why. Starches, grains, and sugars, for example, have this quality that, when we eat some of them, we want more of them. This and the hunger signal combine for those seemingly irresistible cravings and urges.

The diet that tells you, you can have bread is really just telling you what you want to hear to make their program more appealing. While it is not impossible to eat bread and lose weight, it makes it much more difficult when adding these poor food choices to a body already being challenged by near-constant hunger. The resulting cravings for more of these poor food choices create a cycle of more demanding cravings creating a battle of will almost everyone loses in the end.

Diet and Nature

We often hear that we are all different and we all have different needs in a diet. This is another flawed assumption that seems to make sense and helps to keep the diet industry thriving. If we believe this we will fail at one diet, then quickly use this excuse to move on to some other diet with little chance of long-term success.

A thought that inspired my search for the Facts of healthy nutrition was the observation that no other animal will eat itself into poor health or obesity in its natural environment. Zoo animals and our pets may have dental problems, diabetes, cancers, and many other problems, but they are not in their natural environment or eating their natural diets.

We, humans, have sabotaged the animals’ diets just as we have sabotaged our own diets. Surely, if there is a natural diet that works to create optimal health for every other animal, there is such a diet for us too and phenq is a great example for that. I believe the Fat Facts Plan is as close as possible to what nature intended for us as we can get in our modern world.